Post by account_disabled on Jan 9, 2024 6:39:30 GMT
Gary, the protagonist of the new Doritos campaign, has a special gift for playing the triangle. Through his story with this instrument and the courage he showed when choosing it, the brand presents Stax, its new product launched in the United Kingdom that has a triangle-shaped packaging . It was precisely this product that, while walking through a musical instrument store, inspired and encouraged him to choose the triangle. The story, told in the form of a mockumentary, accompanies Gary through his adventure as a successful musician and includes testimonies from people close to him such as his family, his girlfriend and the first producer who trusted him. If you do not display the embedded video correctly, click here . «The campaign encourages, through humor, to have the courage to do what you believe in despite the difficulties.
Because luck always favors those who try ," says Isahac Oliver, executive creative director of &Rosàs . The campaign, under the title "Triangle Man", was shot in Hungary with Sébastien Grousset as director Email Data and produced by The Gang . It will have a presence on digital and television throughout the month of October in the United Kingdom. Data sheet: Advertiser / Client: Doritos Project: Stax Launch Title: Triangle Man Length: 120″, 30″, 20″ Media: VOD, TV, Online Product: Doritos Approved by Wayne Newton Publication date: October 19, 2020 Executive Creative Director: Isahac Oliver Head of art: Xavi Mauri Copy: Albert Vilar / Aldo Coste Art director: Javier Eraso Account management: Kirsten Haack Account execution.
Patricia Tormo Head of AV Production: Jordi Solé Production company: The Gang Director: Sébastien Grousset Editing: José Gonzalez / Arnald Viladomat Post-production: Glassworks Sound studio: Deluxe Musical composition: OST Explanation: “Triangle Man” tells the story of Gary, a young guy who, inspired by new Doritos STAX and its distinctive triangular packaging, discovers his gift for playing the triangle at a local music store. Through a 2-minute spoof documentary, we discover the intimate corners of Gary's life: his family, his girlfriend, the first producer that believed in him and even some of his famous friends. The world becomes a little less round, as triangle mania spreads across the globe. But Gary still has the same bold attitude that made him choose such a curious instrument.
Because luck always favors those who try ," says Isahac Oliver, executive creative director of &Rosàs . The campaign, under the title "Triangle Man", was shot in Hungary with Sébastien Grousset as director Email Data and produced by The Gang . It will have a presence on digital and television throughout the month of October in the United Kingdom. Data sheet: Advertiser / Client: Doritos Project: Stax Launch Title: Triangle Man Length: 120″, 30″, 20″ Media: VOD, TV, Online Product: Doritos Approved by Wayne Newton Publication date: October 19, 2020 Executive Creative Director: Isahac Oliver Head of art: Xavi Mauri Copy: Albert Vilar / Aldo Coste Art director: Javier Eraso Account management: Kirsten Haack Account execution.
Patricia Tormo Head of AV Production: Jordi Solé Production company: The Gang Director: Sébastien Grousset Editing: José Gonzalez / Arnald Viladomat Post-production: Glassworks Sound studio: Deluxe Musical composition: OST Explanation: “Triangle Man” tells the story of Gary, a young guy who, inspired by new Doritos STAX and its distinctive triangular packaging, discovers his gift for playing the triangle at a local music store. Through a 2-minute spoof documentary, we discover the intimate corners of Gary's life: his family, his girlfriend, the first producer that believed in him and even some of his famous friends. The world becomes a little less round, as triangle mania spreads across the globe. But Gary still has the same bold attitude that made him choose such a curious instrument.