Post by account_disabled on Feb 25, 2024 10:24:10 GMT
In this article we will try to understand, with numbers in hand, which are the most popular social networks and platforms and how we use them in Italy. But above all, how and to what extent social platforms (or rather the relationships and interactions with those who use them) actually influence our purchasing decisions . To do this we rely on the Blogmeter report "Italians and social media 2020" . We talk about it in this video… What are the most used social media in Italy in 2020? Facebook, YouTube and Instagram do not lose their primacy this year either, Instagram continues to grow but less than in other years.
However, the Twitter crisis continues, while a new entry is added to Chinese Student Phone Number List the list of "citizen social networks", i.e. used at least once a week: TikTok , used by 16% of the sample, up 3% compared to last year. New social network particularly loved by Generation Z , which also leads the rise of the new entry Twitch , owned by Amazon, is frequented mainly by gamers and eSports enthusiasts but versatile enough to also host shows, live and on demand, on background educational or entertainment. What are (and continue to be) our online habits? And what drives us to stay on social media? According to "Italians and social media 2020", a large portion of Italians (48% of those interviewed) use their accounts mainly as spectators, that is, exclusively to look at photos and videos of others and always be updated on what is happening in their circle of contacts.
Some (40%) also interact with friends on Facebook or followers on Instagram, but the percentage of those who use social media to publish original content and as a visibility channel drops to 12%. The reasons that make us stay on social media, as in previous years, continue to be entertainment, the need and desire to inform ourselves, the possibility of staying in touch with family, friends and acquaintances. The opportunities to meet brands and build relationships on social media are increasingly greater (also thanks to the increasingly widespread content marketing and storytelling strategies). But let's now see what weight digital platforms and habits have in Italians' purchasing decisions. How much do these virtual social places influence our purchasing decisions? Four out of ten Italians admit that social media - but it would be better to say what they do on social media, the relationships they build, the contacts and interactions they have on social media and with influencers - have influenced their customer journey .
However, the Twitter crisis continues, while a new entry is added to Chinese Student Phone Number List the list of "citizen social networks", i.e. used at least once a week: TikTok , used by 16% of the sample, up 3% compared to last year. New social network particularly loved by Generation Z , which also leads the rise of the new entry Twitch , owned by Amazon, is frequented mainly by gamers and eSports enthusiasts but versatile enough to also host shows, live and on demand, on background educational or entertainment. What are (and continue to be) our online habits? And what drives us to stay on social media? According to "Italians and social media 2020", a large portion of Italians (48% of those interviewed) use their accounts mainly as spectators, that is, exclusively to look at photos and videos of others and always be updated on what is happening in their circle of contacts.
Some (40%) also interact with friends on Facebook or followers on Instagram, but the percentage of those who use social media to publish original content and as a visibility channel drops to 12%. The reasons that make us stay on social media, as in previous years, continue to be entertainment, the need and desire to inform ourselves, the possibility of staying in touch with family, friends and acquaintances. The opportunities to meet brands and build relationships on social media are increasingly greater (also thanks to the increasingly widespread content marketing and storytelling strategies). But let's now see what weight digital platforms and habits have in Italians' purchasing decisions. How much do these virtual social places influence our purchasing decisions? Four out of ten Italians admit that social media - but it would be better to say what they do on social media, the relationships they build, the contacts and interactions they have on social media and with influencers - have influenced their customer journey .